ROLEUX/UI Designer, Information Architect TOOLSFigma, ChatGPT TIMELINESeptember 2025 PARTNERBake, Pray, Love Bakery | BACKGROUNDBake, Pray, Love bakery struggles to make timely, data-driven business decisions due to fragmented sales and inventory information. Without real-time visibility into daily sales patterns, ingredient-level stock movements, and actual profit margins, the bakery faces recurring challengesPRODUCT INTRODUCTIONA bakery sales monitoring app that turns everyday activity into clear, actionable business insights. FRAMEWORK USED
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OVERVIEW
UNIQUE SELLING POINTS
Transforming Project Oversight Through Intelligent Dashboards
Gives Operation teams real-time signals — whether a promotion is working, or when to bake more/less — you can act immediately and avoid overproduction or stockouts
Customization in controlling & viewing
Owners keep strategic control while managers get the operational tools they need and staff see relevant, motivating data
=> Balance reduces errors, speeds decisions, and improves accountability
Items → Profit Visibility
Shows which items/ingredients are profitable/ costing you money
=> Enable upper management with smarter menu decisions that directly raise margins
IMPACT
Before Crumblytics
Sarah spent 20' on end-of-day paperwork
Chloe waited a week to know if campaign worked
Amelia made expansion decisions on week-old filtered data
Gray played telephone with customer complaints - Richard forecasted ingredients using last month's lagging indicators
After Crumblytics
Sarah redirects production mid-rush based on live sales data
Chloe adjusts campaigns in real-time and reports with confidence
Amelia diagnoses profit issues in 5 minutes and focuses on strategy
Gray handles complaints with objective transaction data
Richard prevents shortages with real-time stock visibility
DESIGN PROCESS
EMPATHY MAP
Core struggles:
Daily chaos: Staff manually tracks sales and inventory across notebooks, receipts, and memory—creating confusion about what's actually selling and what's left in stock
Costly guesswork: Without real-time data, the bakery over-orders ingredients that spoil or runs out mid-day, forcing them to turn away customers and waste profits
Invisible losses: Managers can't see which products actually make money versus which ones just move volume, leading to misguided production decisions
Reactive firefighting: By the time they compile spreadsheets to understand trends, opportunities are already lost and problems have escalated
USER STORIES
 | CHLOEAs a Marketing Manager, I want a Sales data during my campaigns running so I can track my project’ results and initiate back up plan |
 | SARAHAs a Store Manager, I want a daily, monthly Top items selling so I can sustainably optimize inventory |
 | RICHARDAs a Supply Chain Manager, I want a ingredients stocking history and realtime ingredients stocklist so I can prevent supply shortage and optimize ingredients forecasting |
 | MARKAs a Store Manager, I want a Daily, realtime sales data dashboard & Daily, Monthly Sales Goals so I and my team can be proactive with achieving targets |
 | LIAAs a Store Barista/Cashier, I want a realtime Items stocklist for my store so I have more proactive information to announce to the customers |
 | GRACEAs a Customer Service Manager, I want a Realtime transaction volume (by items, store, hour) so I can have more objective information to handle complaints or feedback and improve store operations |
 | AMELIAAs a CEO, I want top tier information of Unit Economics statistics, Total Revenue report, Blended profit margin and overall P/L statement so I can focus on increase net profit margin by two points |
VALUE PROPOSITION
General Access (All Users) | Manager Access (Managers & above) | CEO & Representatives Access |
|---|---|---|
Live Sales Data Dashoard | Ingredients Inventory | Blended Profit Margin |
Promotion Data | Costs & Expenses | Total Revenue report |
Leaderboard | Integrated Waste Logging | P/L Report |
Items selling ranking | Trend Analysis | Unit Economic statistic |
Sales Goals | ||
Items stocking view |
USER FLOW
Planning & Forcasting for Daily Operation
Brainstorming & Planning Campaign
Track high-level Statistics
Analyze & Report Marketing Campaign
